Skip to main content
Mark Tivey · Licensed CGC1511598 · Veteran-Owned Since 1988(904) 850-6070
Who We Serve

I build for specific people, not generic homeowners.

Ten Northeast Florida client segments — each with a distinct life stage, project pattern, and standard. My 37+ year design-build résumé is tuned to all of them.

10
Client Segments
37+
Years Building
1988
Year Founded
The Ten Segments

Find the one that sounds like you.

By Neighborhood

Which segments cluster where.

Northeast Florida sorts itself by life stage. Find your community to see the segment it skews toward — and the service area page that goes deeper.

By Project Type

The projects each segment actually asks me about.

The same service category looks different depending on who's walking it — here's who asks for what, and why.

  • Primary-bath remodel

    9 segments ask
    • Forever-Home Empty Nesters a curbless shower, comfort-height vanity, and the kind of finishes that read as upscale spa, not assisted living.
    • Coastal Retirees a curbless shower with a linear drain, comfort-height fixtures, and reinforced framing for grab bars later — none of which read as accessibility on day one.
    • Active-Duty Officer Families second-highest ROI. Walk-in shower, double vanity, modern tile — the listing-photo bath, scoped tight to schedule.
    • Retired Veteran Households walk-in shower, comfort-height fixtures, slip-resistant tile — done so it reads as upgrade, not as accessibility.
    Read more about primary-bath remodel
  • Kitchen remodel

    8 segments ask
    • Forever-Home Empty Nesters counters you can stand at for an hour without your back complaining, lighting that doesn't make food look gray, and the island your grown kids actually sit at when they visit.
    • Northeast Transplants the original kitchen is functional but anonymous. We swap in real cabinetry, real stone, and the kind of layout you'd recognize from a renovated brownstone — without the brownstone-renovation budget.
    • Active-Duty Officer Families highest-ROI single project before a PCS sale. Scoped to hit the NE Florida buyer's checklist — quartz, island, soft-close — without over-improving past the comp.
    • Healthcare Professional Families time-poor families need a kitchen that runs itself — induction, double ovens, prep zones, and a layout that survives a 12-hour shift.
    Read more about kitchen remodel
    • Forever-Home Empty Nesters hurricane-rated to 175 mph, lifetime warranty, finally usable in a NE Florida August — the backyard becomes the room you spend the most time in once the kids are gone.
    • Northeast Transplants the Florida room you imagined when you bought the house — actually rated for the storms that come with it, not a screened cage.
    • Coastal Retirees hurricane-rated, lifetime warranty, no peeling-paint maintenance — the right structure for the people whose grandkids visit but don't live there.
    • Retired Veteran Households hurricane-rated to 175 mph, lifetime warranty, no annual repaint. Built to outlast the homeowner — which matters when you've earned the house the long way.
    Read more about renaissance patio cover
  • Home addition

    6 segments ask
    • Northeast Transplants office for the remote job, guest suite for kids and grandkids who fly down, or just the dining room the production builder skipped to keep the price point.
    • Active-Duty Officer Families when the BAH zip code outpriced the next bedroom, the addition is cheaper than buying up — and recoverable on the next sale.
    • Retired Veteran Households workshop, in-law suite for a parent, or the bonus room the original house didn't have — built once, built right, on a written schedule.
    • Healthcare Professional Families office for after-hours charting, in-law suite for a parent, or the kid's wing the production builder didn't include. Permitted and scheduled around clinic days.
    Read more about home addition
    • Forever-Home Empty Nesters most empty-nesters I work with don't want a phased remodel — they want the whole house reset once, on one schedule, with one number to call.
    • Northeast Transplants most NJ/NY transplants want trim, millwork, and finish details that read as East Coast character — not the spec-builder vinyl-and-laminate package they got handed.
    • Coastal Retirees door widths, flooring transitions, and lighting design done quietly across the whole house — so nothing has to be retrofitted later.
    • Healthcare Professional Families one contract, one schedule, one project manager — me. The same ownership model I used as Director of Construction at Baptist Medical Center, scaled to a residence.
    Read more about whole-home reimagining
  • Swimming pool refresh

    4 segments ask
    • Coastal Retirees resurface, retile, automate. The pool that came with the house gets brought up to current standard, with safer steps and lower-maintenance equipment.
    • Active-Duty Officer Families in Mandarin and St. Johns, the difference between a tired pool and a refreshed one is the difference between a deduction and a differentiator at closing. I do the upgrade work — equipment, finish, deck, screen — on the pool you already have.
    • Retired Veteran Households if the pool came with the house, I bring it up to current standard — variable-speed pump, modern heater, fresh plaster, new screen, automation. I don't build new pools from the ground up; I make the one you've got worth using again.
    • Mandarin Original Owners most Mandarin originals already have a pool that's seen 20+ Florida summers. Resurface, retile, swap to a variable-speed pump, rebuild the screen — the pool the family always used is suddenly the pool the grandkids ask to come over for.
    Read more about swimming pool refresh
Reading By Segment

Long-form pieces, sorted by who they're for.

The articles I most often send a client before our first kitchen-table meeting — grouped by the segment that asks for them.

Don't see yourself?

Tell me your story instead.

These ten segments cover most of what walks through the door — but they're patterns, not requirements. I personally answer every inquiry within 24 hours.